Courses Code Name of Courses Course Abbreviate Credit Condition
2605671   Marketing Research   MARKETING RES   3 ( 3 - 0 - 9 )    
Description Importance and roles of marketing research; types of marketing research; marketing research process; problem identification and objectives; research design; source of data; sampling; sample size determination; measurement of consumer attitudes; scale; validity and reliability of the measurement; data collection procedures; research instrument; data analysis and interpretation; research report writing.