Courses Code Name of Courses Course Abbreviate Credit Condition
2605620   Consumer Behavior Analysis   CONS BEHAV ANAL   3 ( 3 - 0 - 9 )    
Description Roles and importance o concumers; models of consumer behavior; consumer segmentation; factors influencing consumer decision-making; consumer research; culture; social classes; family; reference groups; hierarchy of needs; motivation and involvement; perception; learning; attitudes and changing of attitudes; personality; consumer information processing; types of purchasing decisions; consumer decision processes.