Courses Code Name of Courses Course Abbreviate Credit Condition
2605616   Integrated Marketing Communication Strategy   IMC STRATEGY   3 ( 3 - 0 - 9 )   PRER : 2605501  
Description Roles and importance of integrated marketing communications; internal and external enviroment of integrated marketing communications; types of integrated marketing communicaitons; integrated marketing communications strategies; integrated marketing communications planning and controlling; budget allocation; data analysis and measurement of the effectiveness of integrated marketing communications; integrated marketing communicaitions plan.