Courses Code Name of Courses Course Abbreviate Credit Condition
2605614   Brand Management and Pricing   BRAND MGT PRICING   3 ( 3 - 0 - 9 )   PRER : 2605501  
Description Meaning and importance of brand; components of brand; brand identity; brand strengthening; building brand equity; internal and external factors determining pricing; pricing process; pricing methods; price adaptation strategies; competitor's price changes and reaction to price changes; branded products or services development plan.