Courses Code Name of Courses Course Abbreviate Credit Condition
2605611   Competitive Marketing Strategy   COMP MKTG STRAT   3 ( 3 - 0 - 9 )   PRER : 2605501  
Description Applications of advanced managerial concepts and methods to solve multifaceted marketing problems; integration of the marketing function with other business functions; strategies to gain competitive advantage for product and service; measurement of products' or services; roles of technology in creating product value and competitive advantage.