Courses Code Name of Courses Course Abbreviate Credit Condition
2605501   Marketing Mangement   MARKETING MGT   3 ( 3 - 0 - 9 )   -  
Description Roles and functions of marketing in business; internal and external environment affecting marketing management; strategic market planning; competition analysis; consumer behaviro; marketing information systems and marketing research; market segmentation; targeting; product positioning; marketing mix decisions; marketing control; ethics in marketing management.